Why Advertise with us?

The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet's billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Better yet, most people carry their mobile with them everywhere—something that cannot be said of television or computers.

Ad spending on the Web is growing at a compound annual rate of 18.3% and will reach $73 billion in 2011, according to PriceWaterhouseCoopers. The consultancy says Internet advertising will comprise 14% of the entire global advertising market by that year.

With a 270 million mobile user base, India is one of the hottest markets out there for mobile advertisers. And it is evident from the number of mobile advertising companies that have started up in the past few years. Since Indians use the text message (SMS) facility extensively, text message advertising is considered the best option out there by many.

What is mobile advertising?

It's time to come out of the cave, pal. Even my granny knows about it. Mobile advertising is nothing but ads on your mobile phone – as simple as that.

Ads on mobile phones serve the same purpose as ads on TV, magazines, newspapers, radio, and the internet. All these ads want to sell you something.

you take your mobile phone with you no matter where you go, don't you? You get ads on TV, you see ads on magazines and newspapers, and you have ads all over the internet. However, there is a fundamental difference between these ads and mobile ads. The response rate for the former is not so impressive. The reason is – you can always skip those ads. You can change the channel during an ad break, you can simply overlook an ad in a magazine, and you can easily block ads in the internet using your browser. However, with mobile phones, the response rate is very high as people will surely check out text messages and attend calls. In other words, an ad on a mobile phone will never go unnoticed.

Mobiyard presents the mobile carrier with an interesting business opportunity-- become more than pipe between Advertising and the consumer. Become a true media company. We've designed our technology platform on the premise that the Mobiyard can claim the keystone position in the mobile advertising ecosystem. Only the Mobiyard has access to the demographic and behavioral data required for campaign targeting. Mobiyard is trying to reach unique audience.

Yet the biggest selling point of mobile ads is what marketing types call "relevance". Advertisers believe that about half of all traditional advertising does not reach the right audience. We at Mobiyard make it a point to reach our exact audiences.Less effort (and money) is wasted with online advertising: half of it is sold on a "pay-per-click" basis, which means advertisers pay only when consumers click on an ad. But mobile advertising through text messages is the most focused: if marketers use mobile firms' profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber's habits.

Mobile marketing will be bigger than Online-Marketing

There is lot of buzz regarding mobile marketing in India. With more than 270 million (both CDMA and GSM) mobile subscribers as compared to 35 million internet users, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option. Recently, ad spends on mobile stood at around Rs 8/- to 10/- crores.

* Mobile marketing seems to grow bigger than any other form of digital marketing.
* The number of people using mobile is going to increase multifold.
* Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.
* The response rate is higher on mobile
* Advertisers can reach their target audience in a particular demographic more precisely.